Archive for January, 2012

And that is a story that NO ONE can beat!

Wednesday, January 25th, 2012

Dr. Seuss published his first children’s book, “And to Think That I Saw It on Mulberry Street,” in 1937 and it was an instant hit with parents and children. The story’s free spirit and wild illustrations shook up the children’s book scene which at the time was mostly focused on teaching children lessons and manners.

This year marks the book’s 75th anniversary and what better way to celebrate than by releasing an interactive omBook edition! Download And to Think That I Saw It on Mulberry Street for your Apple or Android device and experience the story that started it all. You’ll find it hard to believe that Dr. Seuss almost burned this manuscript out of frustration from it being rejected so many times. In fact, he nearly gave up entirely on writing children’s books — we’re so glad he didn’t!

— Fun facts about Mulberry Street —

The manuscript was rejected by twenty-seven publishing houses for being too different and edgy. He was told that “neither fantasy nor verse sold well and that his story lacked a moral or lesson.”

Dr. Seuss was ready to give up on the book when he ran into a friend from college, Mike McClintock, who had just become juvenile editor of Vanguard Press. McClintock asked to take a look at the manuscript and ended up publishing it.

The young boy in the story, Marco, was named after Mike and Helene McClintock’s own son.

The original title of the book was “A Story That No One Can Beat.” The president of Vanguard Press asked Dr. Seuss to give it a snappier title.

The rhymes were written to the rhythm of chugging engines on the Swedish ship the M.S. Kungsholm while Dr. Seuss was on a vacation with his wife, Helen.

Mulberry Street is an actual street in Springfield, Massachusetts, less than one mile from Dr. Seuss’ childhood home on Fairfield Street. It is now a tourist destination containing many historical buildings and sites, including a plaque referencing Dr. Seuss and the book that made the street famous!

Watch a video preview of the omBook!

Did you read Dr. Seuss books when you were a child? What was your favorite story? Leave your answer in the comments for a chance to win And to Think That I Saw It on Mulberry Street for your iPhone, iPad or iPod Touch!

** The winner has been randomly chosen & is Kelli Morton. Congratulations, Kelli! Please look for an email from us. **