The last few weeks have provided an excellent opportunity to practice “living in the present” rather than living in the future. Two weeks ago, we submitted the first of nine new apps to Apple. By the end of Memorial Day weekend, all nine apps were at Apple awaiting approval.
Then the waiting began. Apps used to take 7 days to get approval. We’ve heard that the approval process has slowed to 11 days. We are currently at 14 days, and still waiting. To be fair, Apple did ask for a minor tweak to a few of our apps (a button graphic swap-out), but they’ve had that new build for a few days now. As of this morning, we are still waiting…
Here’s hoping that all goes smoothly and that we’ll be able to launch our apps next week. In the meantime, I’m going to focus on what needs to get done right now. In the present, there is plenty of work to do!